On February 3, Palazzo di Varignana hosted “Shared Sustainability: Hospitality That Gives Back to the Land,” a day of dialogue designed to connect regenerative agriculture, landscape preservation, wellness, and corporate governance. The event, organized in collaboration with Travel Hashtag Advisory and held under the patronage of the Emilia-Romagna Region and the Municipality of Castel San Pietro Terme, brought together institutions, researchers, and industry professionals to present measurable and replicable practices capable of generating tangible value for the local territory.
The program unfolded across three panels, combining theoretical reflection with practical case studies. The first explored regenerative agriculture as the foundation of authentic hospitality; the second examined wellness as a driver of regeneration for both body and mind; the third focused on sustainable governance, placing people, education, and long-term projects at the center of the conversation.
Representing Palazzo di Varignana were key voices from its integrated agricultural estate and resort model, illustrating the synergy between production and hospitality. The program was further enriched by contributions from academics and professionals who offered diverse perspectives—from economic statistics to public health and hospitality management—providing concrete insights into education, local supply chains, and impact measurement. Among the speakers were distinguished representatives from academic and professional fields who supported the discussion with data and applied case studies.
Institutional dialogue featured Mayor Francesca Marchetti, Senator Gian Marco Centinaio, and other local and regional representatives, who emphasized the strategic role of tourism linked to agricultural supply chains in strengthening territorial competitiveness. The Mayor of Imola and the Director General of the Regional Directorate for Knowledge and Innovation also contributed their perspectives, highlighting opportunities for local development.
The event also provided an opportunity to present the resort’s tangible progress. The recent Green Key certification was showcased as an example of how small operational changes—from introducing refillable dispensers to reducing single-use packaging—can produce measurable and lasting results. This certification complements other initiatives already in place, including photovoltaic systems, sustainable water management, and an electric corporate fleet: a systemic approach that combines landscape stewardship with responsible management.
Above all, the conference proved to be a platform for meaningful relationships—bringing together businesses, institutions, and the research community to share challenges, tools, and scalable solutions. Thematic roundtables and informal discussions generated new project ideas and potential operational partnerships that may continue well beyond February 3.
Palazzo di Varignana and its agricultural estate, Agrivar, reaffirmed their commitment to serving as a bridge between hospitality, local production, and landscape regeneration. The zero-mile supply chain that supports the resort’s restaurants, along with the agricultural initiatives presented during the conference, stand as practical evidence of a model that places the territory at its core.
The experience of February 3 leaves a clear message: the most effective sustainability is practiced together—measuring its impact and transforming dialogue into concrete action.
