Palazzo di Varignana Awarded at the GIST Information Campaign Award 2025
A recognition for the vision that unites hospitality, landscape, and local culture
The world of tourism communication celebrated one of its most anticipated events: the 13th edition of the ICA – Information Campaign Award 2025, organized by GIST – Gruppo Italiano Stampa Turistica. During the traditional GIST Christmas Dinner, held on November 27 at the Salone delle Feste of the Osteria del Treno in Milan, the best Italian communication campaigns in the tourism sector were honored.
Among the highlights of this edition, Palazzo di Varignana stood out, winning the award in the "Hotel & Resort" category. This recognition confirms the resort's ability to present an innovative and coherent narrative, interpreting hospitality as an experience that goes beyond the stay.
The jury, composed of authoritative figures in tourism journalism, awarded Palazzo di Varignana for its communication, described as integrated and visionary. A narrative that naturally connects the different universes of the resort:
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Regenerative agriculture through its farm businesses
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A science-based approach to wellness through the collaboration between Varsana SPA and the Acquaviva Method
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The gastronomic tradition reinterpreted by the resort’s restaurants
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The enhancement of the cultural landscape and history of the area
Initiatives such as the Sustainability Report and projects dedicated to the tenth anniversary of Agrivar have reinforced communication that stands out for its depth, solid identity, and strong connection to the resort's core values.
The ICA 2025 Award highlights the importance of building messages that combine creativity, vision, and responsibility. Palazzo di Varignana’s victory is the result of a path based on authentic values, respect for the landscape, and a desire to propose a model of hospitality that looks to the future while honoring its roots.
This recognition not only celebrates a campaign but an entire ecosystem of experiences, content, and initiatives that continue to define the personality and identity of the resort in the landscape of Italian hospitality.
